The old theory that DNA could not be changed and that you would be stuck with what you were born with has now been disproved. Researchers found that your DNA actually changes continuously based on your experiences, emotions, and environment.
Our views of the brain have also altered in a similar way as our views of DNA. Science has now provided more and more evidence that your brain is malleable and adapts continuously in response to your lifestyle, physiology, and environment. This concept is called neuroplasticity or brain plasticity, meaning you are literally reforming your brain with each passing day. Your brain possesses the remarkable ability to reorganize pathways, create new connections, as well as neurons (nerve cells) throughout your entire lifetime.
For example, your brain has the ability to move functions from a damaged area to undamaged areas. It also has the ability to change its physical structure as a result of learning. When you acquire a new skill, the more you focus and practice it, the better you become. This is the result of new neural pathways that form in response to your learning efforts.
In the meantime, your brain also undergoes “synaptic pruning”, the elimination of pathways that you no longer use. This phenomenon even applies to emotional states. For instance, if you have a history of anxiety, your neural pathways will become wired for anxiety. However, if you develop tools to feel calm, relaxed, and peaceful, those anxiety pathways will be pruned away from lack of activity.
Consequently, you can see that your brain’s plasticity is highly affected by your way of life. The foods you eat, how much physical activity you have, your emotional states, and sleep patterns all have an influence over how your brain functions. Therefore, there is much that you can do to preserve or even boost your brain power. The following are key factors that will greatly affect your brain’s performance:
1. Link Between Gut Inflammation And Brain Inflammation
The fundamental mechanism that underlies chronic diseases, including the ones related to the brain like autism, Alzheimer’s, anxiety, depression, multiple sclerosis, and Parkinson’s, is the process of inflammation. Current science is strongly supporting that this process of inflammation actually begins in the gastrointestinal tract, which subsequently spreads to affect the brain.
What are the instigators behind gut inflammation? To the surprise of many, it is predominantly dietary –
The mistake of eating too many carbs resulting in chronic high blood sugar levels. Blood sugar elevation raises the binding of glucose to protein. This process, known as glycation profoundly increases the amount of inflammation in the body.
Opting for a low-fat diet, eating the wrong types of processed, rancid fats, or too few healthy fats.
Insufficient intake of antioxidants, which are mostly found in fruits, vegetables, and herbs.
Consuming too much foods loaded with irritants and toxins, such as chemicals, preservatives, pesticides, GMOs, and heavy metals.
Having undiagnosed sensitivity to gluten (a protein found in wheat, rye, and barley) and other foods such as dairy, eggs, and corn.
Candida yeast overgrowth, small intestinal bacterial overgrowth (SIBO), and intestinal parasites all trigger the immune response and lead to gut inflammation.
Inflammation is the body’s natural defense against something it believes to be potentially harmful. For instance, if you sprain your ankle, the body will sense some kind of stress going on. The natural response is to create swelling and pain to reduce movement and promote healing. These are the hallmarks of the inflammatory process; in small doses, it is not a negative thing.
It only turns bad when inflammation gets out of control and becomes chronic. Chronic inflammation is typically low-grade, silent, and produce no symptoms. When the body is constantly under assault, the inflammation response stays on and it spreads to every part of the body through the bloodstream. The brain is particularly susceptible as it is also connected to the gut via the vagus nerve.
Unchecked inflammation results in the production of a variety of inflammatory chemicals called cytokines which are toxic to the cells. The cytokines travel throughout the body causing oxidative stress, leading to a reduction of cellular function and even cellular destruction, and resulting in actual loss of function in the body. Studies using new imaging technology showed dramatic elevation of inflammatory cytokines in the brains of Alzheimer’s patients and individuals with other brain disorders. Hence, to prevent brain inflammation, the foremost is to maintain a healthy gut.
2. Foods That Feed The Gut And The Brain
The reason why inflammation is so rampant in western civilization is the modern diet. It is high in foods that provoke inflammation, such as refined flour, excess sugar, oxidized or rancid fats, trans fats, plus a wide range of chemicals and preservatives. And it is low in foods that reduce inflammation, like long-chain omega-3 fats, fermented foods, and fermentable fiber.
The following are some foods that are particularly beneficial to the gut and the brain:
Bone broth (used for healing the gut lining damaged by inflammation)
Coconut oil (used as an alternative fuel for the brain, other than glucose)
Chocolate, dark only
Fermented foods (rich in beneficial bacteria to keep the gut healthy, e.g. kimchee, sauerkraut, pickled vegetables, yogurt, and fermented drinks like kefir and kombucha)
Fermentable fiber (used as food for the good gut bacteria, e.g. asparagus, artichokes, garlic, jicama leeks, and onions)
Olive oil, extra virgin
Green, leafy vegetables
Wild caught Alaskan salmon
3. Exercise To Reduce Inflammation
While bouts of exercise tend to promote acute inflammation, when done regularly over the long term, it actually decreases chronic inflammation. The oxidative stress from the exercise forces your body to build up your antioxidant defenses. This is indicated in studies showing extended exercise programs help reduce inflammatory markers, such as insulin resistance (a risk factor for diabetes) and high sensitivity C-Reactive Protein (an indicator of cardiovascular disease).
However, some people tend to over exercise and it is extremely important to allow for sufficient recovery, especially when doing High Intensity Interval Training (repeated sprints interspersed by recovery). If you over-train, as in marathons, you may do more harm than good since your body needs to recuperate from the damage (acute inflammation) incurred during your workout.
The average American adult spends about 10 hours each day sitting. Research shows that this level of inactivity cannot even be counteracted with a 60-minute workout at the end of each day. So, what do you do if you have a desk job?
Know that the body needs near-continuous movement throughout the day. At the bare minimum, you should get out of the chair every 50 minutes or so and walk around.
One way to increase activity is to simply walk more. It is recommended that you aim for 7,000 to 10,000 steps a day. A fitness tracker will be a useful tool to help you meet your daily goal.
4. Lack Of Sleep Impairs Brain Function
Sleep deprivation is really bad for brain function. Many studies show that sleep loss impairs various cognitive functions and behavior, including arousal, attention, cognitive speed, memory, emotional intelligence, and decision making.
Using brain imaging technology, like functional magnetic resonance imaging (fMRI), scientists compared the brain of someone who was sleep-deprived to the brain of someone who had slept normally. They found reduced metabolism and blood flow in multiple brain regions which indicated impaired cognitive function and behavior.
Several nights of poor sleep or one night of no sleep will start to disrupt your hormonal balance. According to a study from Stanford University, your body’s ghrelin levels, which stimulate feelings of hunger, can jump nearly 15 percent. It also lowers your levels of leptin, a hormone that regulates energy balance, which explains why you tend to feel sluggish when you are sleep-deprived.
Your brain also struggles to curate and sort new memories. You are able to absorb new information but your brain has problems accessing that information and putting it to good use. You may feel distracted, while your reaction time plummets. This makes tasks like driving more difficult and dangerous.
A CDC survey shows that half of Americans (48%) do not get enough sleep. So if you want your brain to stay at tip-top shape, you need to place sleep high on your priority list. In the event that you just cannot get enough nocturnal sleep, a 30-minute nap at lunch time is still helpful although it cannot fully eliminate the negative consequences of sleep deprivation.
5. Vitamin D May Save Your Brain
Much has been learned about the health benefits of vitamin D over the past decade. While it has long been recognized that vitamin D supports strong and healthy bones, its role in brain-related disorders is becoming increasingly evident.
A new study that collaborated multiple highly respected institutions around the world found a profound correlation of low vitamin D level and increased risk of developing dementia. Even having a moderate deficiency of vitamin D was associated with a 53% increased risk of dementia. Those who were severely deficient had a 122% increased risk!
Many people are not aware that vitamin D deficiency is associated with increased inflammation. There are about 30,000 genes in the body, and vitamin D affects nearly 3,000 of them. Your brain has vitamin D receptors too. Therefore, unless you get 20 minutes of sun exposure daily (without using sunscreen on face, arms, and legs), you may want to consider supplementation.
Most people need around 5,000 I.U. a day to reach the optimal level of 50-70 ng/ml as determined by a blood test. If you supplement, opt for vitamin D3, which is the natural form, and take it with vitamin K2, with at least 100 mcg of menaquinone-7 (MK-7). The combination of D3 and K2 will make sure that calcium is deposited in the bones instead of the arteries.
6. Think Positive And Stimulate Your Brain
Stress and anxiety kill existing brain neurons and stop new neurons from being created. Research has shown that positive thinking speeds up the formation of cells and dramatically reduces stress and anxiety. Hence, catch yourself when your negative thoughts surface, discard them, and replace them with positive ones.
When you learn or do new things, new neural pathways are developed. As a result, you want to stimulate your brain on a continuous basis. Remember the phrase – use it or lose it?
Carol Chuang is a Certified Nutrition Specialist and a Metabolic Typing Advisor. She has a Masters degree in Nutrition and is the founder of CC Health Counseling, LLC. Her passion in life is to stay healthy and to help others become healthy. She believes that a key ingredient to optimal health is to eat a diet that is right for one’s specific body type. Eating organic or eating healthy is not enough to guarantee good health. The truth is that there is no one diet that is right for everyone. Our metabolisms are different, so should our diets. Carol specializes in Metabolic Typing, helping her clients find the right diet for their Metabolic Type.
If you have made up your mind and you are 100% certain about starting a home business, then you might have in mind what product or service you want to market. You should also know that for the first two years you will be devoted to making your business grow. If you are willing to take a huge risk such as this, you will need to be motivated, determined and confident. There are numerous obstacles that you could run into if you don’t take the necessary precautions.
To work your way through the start-up of your business you will need to take the following steps
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By knowing and using this method, you will be aware of what competition you are facing, where your business can grow, and you will get a better understanding of the business market.
Form a business plan. Forming a business plan can be overwhelming and slightly confusing. A business plan should include the audience that will be looking at your plan, an outline of the business plan, a collection of research and data, a general abstract of the market, an inquiry profile, finances, and finally the executive summary.
Funds for the business startup. Do you have the resources needed to start the business or do you need to find the money or money lender?
Naming your business. What will be the name of your business? This is a crucial and significantly important element.
Electing your business structure. Sometimes people get confused due to the business types. You will need to elect the right business partners. The choice you make will cause an impact on your business.
The license and permit. This entails registering your business, you might also need a business identification number, and may also include other tax licenses and zoning permits.
The location. This step also entails many minor tasks such as finding the right location for your business, buying office supplies and equipment and designing your business place.
The insurance. You are responsible for any risks associated to your business. Getting a business insurance will protect your office of any disasters or litigations that could occur.
Lastly, create an accounting system. Many individuals that want to start their own business tend to fail because they get caught up with location and buying supplies and other details that they forget to keep an account of money going in and out. A good option would be to hire a professional accountant that will keep track of the businesses finances.
Graphite felt is available in several thicknesses and widths to match the specific application. It is most commonly used as an insulating material, such as cladding, heat shields, or filters. Most of the felt is low density to help improve performance by letting a furnace or similar object heat and cool at a quicker rate. This low density also helps to control and stabilize the temperature to create the atmosphere that is more constant and maintains the more productive heat all the way through.
The felt can have an extra coating which is useful to give more protection against erosion. Graphite felt is made to be easy to cut to size and install in place. Plus, there is a rigid form of this material and created in a variety of shapes, such as rings, cylinders and baffles.
Here are a few of the popular uses of graphite:
The use of graphite is common in the ceramics industry to help increase performance while the furnaces are working at high temperatures, as well as giving greater mechanical strength and electrical conductivity.
Graphite is the preferred material to use in place of asbestos in the automotive industry and can feature in a variety of areas, such as the brake lining and gaskets. Plus, it is a major aspect of brushes used in the electric motors.
Graphite is a practical choice for a wide range of military aerospace vehicles because of the ability to endure high temperature ranges. Also, this material is a useful choice for space shuttles and applied as surface tiles. The material is very stable with high resistance properties, and can endure temperatures that reach up to 3000 degrees C.
The use of an ultra-pure form of graphite is becoming more popular in electrical circuitry and components because of the increasing reliance on computers. Also, the graphite is a favored choice for electrical circuits and systems that rely on automation.
In addition to graphite, there is also a carbon fiber felt which is a similar type of material and useful in applications that need high temperature insulation, such as furnaces. This material also has high heat properties even with thin layers to provide the reliable and long-term insulation results. Plus, this material is able to avoid contracting or shrinking to help maintain the consistent heat and avoid issues with hot sports or cavities.
In a similar way to living creatures, vehicles also need to be able to freely “breathe” clean air. Of course cars do not have lungs, so when we say “breathe”, what we really mean is “filter air.” Your vehicle’s cabin air filters should be inspected and serviced on a routine basis to ensure perfectly clean and unobstructed “breathing.” For permanent filters, a professional car mechanic will clean them, dry them, and replace them as needed. For disposable ones. A simple inspection and replacement is all it takes! Continue reading to learn more about the importance of clean automotive air filters.
Defense Against Airborne Contaminants
Your vehicle’s air filters play an important role in terms of interior cabin air quality and comfort. But it also plays a significant role in how your vehicle operates. Clogged or defective filters can cause a decrease in engine performance and capacity, as well as, lose their ability to protect you against harmful airborne contaminants. You see, dirt, oil, and other harmful contaminants are trapped in air filters, and after sometime, they accumulate to mass amounts, causing the filters to lose their value. And when the filters become too saturated, they cannot trap anymore contaminants. As a result, these contaminants enter the engine and damage pistons, piston rings and bearings, cylinders, cylinder walls, and more. This causes the engine to then lose power. For fuel injected cars, air filters protect the air flow sensor from contamination.
As for interior air quality and comfort, dirty filterings can jeopardize the cabin environment. Without anything between you and airborne contaminants, you are left to suffer from dirty indoor air. This results in musty odors, stuffiness, allergy-agitation, and more. When it comes to cabin air filters, try to have them inspected and replaced every 12,000 to 15,000 miles. If you are a frequent driver or frequently drive long distances, decrease this rule to every 10,000 to 12,000 miles.
Although such an important part of car safety and maintenance, air filter replacement is often overlooked. Be sure to talk to your trusted car mechanic about recommended factory scheduled maintenance for your vehicle. They have the knowledge and advanced diagnostic systems to provide accurate and effective service for your exact make and model car or truck. They can then provide you with a trusted schedule that you can continue to use and refer to for years to come!
Call Main Street Auto Tech at 317-881-7220 for car filter replacement in Greenwood, Indiana. They are ASE certified car mechanics that offer a wide range of automotive services for all make and model vehicles, domestic or foreign. Ask them about their auto repair coupons and discounts too! Call 317-881-7220 to request a free estimate for Greenwood car maintenance, today.
According to experts, the seasonal affective disorder (SAD) or winter blues affects millions of people around the globe. People of any age may get effected by it. If you have been suffering from winter blues, you are not alone. It’s said that traveling can help you deal with your SAD, and if you happen to be from India, you may get ready to leave for Goa. Here are 7 reasons how Goa will blow away your winter blues.
Amazing Natural Beauty
Goa has incredible natural beauty with a great deal of green forests and beautiful beaches. Some of the must-visit beaches include Baga beach, Anjuna beach, Calangute beach and Candolim beach, just to name a few.
In the majority of shacks, you can get umbrella and beds for free if you love to eat at beach shacks. Aside from this, most of these places offer different types of Indian, continental and seafood. You may also get to South Goa to take your time at the serene beaches.
Old Goa is a beautiful place to visit the popular places, such as churches of Francis of Assisi, St Augistine and Basilica of Bom Jesus, to name a few. In the evening, you have the option to visit Panjim. Old Goa also has some of the finest Casinos of the country. Just be careful, as you don’t want to spend all your money over there.
If you love Electronic Music, Candolim and Vagator are your places. During the last 7 days of December, you can attend the popular Sunburn and Supersonic events. Usually, visiting Goa will cost you more money during New Year, but it will be worth the money. The crowd during the New Year makes an incredible atmosphere.
North Goa clubs
If you love to party, you may head to the dance clubs of the North Goa. The majority of the clubs are not that expensive. There you can enjoy music late at night. Clubs that are the most popular include Sinq, LPK, Club Cabana and Curlies.
If you love to eat seafood, Goa is the best place. Throughout the state, you can find a variety of sea food as well as cheap alcohol. You can also eat alcohol Fenny, which is made from coconuts and Kaju.
For adventure lovers, Baga beach, Calangute beach and Sequirem beach are your places. On these beaches, you can play a variety of sports, such as water scooters, Para sailing and scuba diving.
Biking and cycling
Throughout Goa, you can hire bikes or cycles at many of the rent shops. If you want, you can hire cheap Royal enfields and 4 wheelers for a couple of days to have fun. You can cruise along the streets of Goa and drink roadside tea or coconut water.
So, if you are having winter blues and would like to go somewhere for a few days, we suggest that you give a go to Goa. This beautiful state has a lot to offer. Hopefully, you will have a great time over there.
Almost everyone has some form of social media whether it be for business or fun, people can pretty much find anyone they want to find and check them out. In this article, you are going to learn how using social media can affect your MLM business.
Social media can be a great asset to you and help you attract more team members and customers or social media can make people run from you like you have a disease. Before you post something on social media, just remember that unless you have a certain privacy setting on your content, anyone will be able to see it. The truth is that if you post it on the internet, people that you might not want to see it can probably get to it anyway.
When you are serious about building an MLM business, you have to run a great media company. You need to be able to show people who you are in a good light so they will be proud to work with you. Would you partner in business with someone if you weren’t proud to work with them? Probably not.
Clean It Up
I can’t tell you how many times I go to people’s social page just to find out that I cannot find one picture of them on their timeline. Many times their profile picture is a dog, cat or one of their kids. Since I have no idea who this person is or why they want to be friends, I just ignore the invite.
If you want to have people accept your friend requests or request to be friends with you then you want to have a clean social profile so that people know what who is behind the profile.
If you want to build a strong social presence then you don’t want to be arguing with people back and forth over controversial topics. Save that for your close friends because no one wins an internet back and forth.
Now you know how social media can affect your MLM business. I hope you clean it up and are using social media in a way that can help your business and not hurt your business.
Why should I hire the services of the rental property management organization to look after my property given on rent? It would be the first question from every landlord who has given his property on rent, if you ask them to use the services of any such group existing in your city. You will agree that when a person lets his house or any part of his house for rent, his main goal is to earn profits from it to enjoy a better life and make payment of his various bills.
Giving a house on rent is one of the oldest practices carried across the world. If there are any used parts at home, people give it on rent to earn extra income from that part. To a certain extent, this practice seems possible to earn more income in short span of time without investing a single penny from the pocket. But, when a person has a huge amount of properties under his possession and he has given all of them on rent, then looking after all those properties at the same time could be complicated for him, until unless he has enough time to look after them or has someone to take the care of those properties in his absence. However, for that it is imperative that either you or the other person taking care of your property should have proper knowledge of handling the property given on rent.
This is mainly because of lots of legal formalities associated with it, moreover, there are certain conditions where being a landlord you have to sort out any issue arising from your property to your tenant. Let us, for instance, say, while giving your house on rent you told your tenant that the house is equipped with an electrical converter to lighten the house during the power cut. But, during power cuts if that electrical converter did not work, then at that time it is obvious that your tenant will call you and complain about that issue. In such situation if he is residing in your house then it will be easier for you to rectify his problem, but if your rented house is quite away from your residence, at that time going out of home to solve the issue of an electrical converter will be laborious and irritating for you. Therefore, to cope with all these issues it will be better for you to acquire the service, property management group to look after all such complicated issues.
The above mentioned illustration of an electrical converter is just an example to understand the relevance of the services offered by a property management group. There is a plethora of services offered by the expert working in these groups. These experts are well-versed with all legal activities which are expected to be performed by the landlord. Do you know, that before allowing someone to live in your house as a tenant it is imperatively expected from the landlord to cross check the background of your prospective tenant? May be your answer is yes, but do you know what to do if your tenant makes excuses in paying the rent on time, or starts making improper use of your prospective tenant. Hiring the services of experts working in property groups will help in overcoming all these problems.
These experts will properly advertise about the availability of your property to rent, conduct their interviews and cross check their credit from the local police station. Will collect rent from them on time. Make regular inspection of your property that it is not being damaged or improperly used by the tenants. Look after their phone calls during odd hours and reach at the site to solve those issues. These experts will also help you in getting your house vacated from the tenants before the expiry of the agreement, in case if you wish to use the house for some personal work. Not only this, if at the end of tenancy agreement your tenants wish to continue the agreement, in that scenario, these experts will get all the paper work done strictly according to the rules and regulations, prescribing the new terms and conditions related to the rent and use of the house.
Getting to the airport isn’t the easiest thing and can be more difficult for those travelling with a lot of luggage and family members. One option to forget about the logistics of reaching the airport on time is to make use of an airport taxi service. This can remove a lot of the stress and worry, but is still important to schedule the pickup to match the specific needs.
Here are a few tips to make sure the airport taxi service provides a prompt and timely package:
A simple step that can make things go smoothly is to book the taxi well in advance. Make sure there is enough time to easily reach the airport without feeling rushed. Try to calculate the travel distance and add an extra hour or more in the event of heavy traffic. Also, if travelling during busy travel times, such as bank holidays, it may be worth adding a little more time.
Pay attention to reputation
Investigate two or three different companies and aim to identify one that is highly rated for providing a reliable deal in the local area. Use online reviews to get an idea of the quality and reputable of a potential company. Find one that has the courteous drivers and appreciated for providing timely pickups and drops-offs.
Most companies are quite similar, so it helps to ring around and get a price for the ride to the airport. Many quote a flat fee to travel from home to the airport, as well as any other pickups on the way. Also, make sure the preferred company has the necessary licensing and credentials to offer this particular type of service.
Amount of space
One of the important things to check is the amount of space for passengers and luggage that the vehicle can accept. The vehicles can vary significantly in size with a standard vehicle able to accept a couple with minimal luggage to the larger vehicle that can easily take six or seven passengers in comfort.
For those travelling with a lot of bags, it may be necessary to ask for a larger vehicle.
Call before pickup
Even if the airport taxi service has been booked and reserved in advance, it still may be worth giving the company a call a few hours before it should arrive at the pickup address to make sure it will be arriving on time.
Hello readers and potential future entrepreneurs. I understand the feeling; desire to create, operate, and succeed. Throughout my professional career, I have learned that there are numerous steps that must be taken in order to organize opening and operating a small business. I have put together a few questions which aspiring entrepreneurs should, at the very least, consider reading over. There are many questions that may arise with opening a small business, and I will address a few of those questions briefly in the following list of questions one may ask while brainstorming.
What type of business do you want to open? There are various business endeavors an entrepreneur could involve themselves in. It all comes down to what knowledge one has, or is willing to obtain. Are you a restaurateur? Repairman? Plumber? Home health / assistance? Do you have experience managing or working at such establishments? Do you need formal education from an institution? Will you work as a sole proprietor, or a partner / member? Research limited liability corporations (LLCs) in addition to sole proprietorships and partnerships. S corporations are another option, but they are for business with stockholders, and may not be right for your particular business application.
What kinds of licensing and/or permits are required? Each business will have different licensing requirements; it all comes down to what the entrepreneur ultimately chooses to do. A restaurant would need food safety licensing in addition to basic business licensing, and if alcohol is on the menu – there is another permit the entrepreneur would need to legally sell alcohol on the premises. Repair oriented businesses would need at least the business license to repair, but if they sell parts as well, they would need to have “retail” listed on their business license in addition to “repair”. Health care services require at least formal education and licensing as an LPN, RN, or one of several other health care related licenses. Be sure to check your state’s laws to ensure what is necessary to operate your type of business.
What training / education / certifications are required to legally run this business? We touched upon this in licensing / permits, however there is much more involved than the required licensing. For example, one cannot operate a vehicle collision repair business without the knowledge of performing those types of repairs. There are schools that can be attended to learn what must be learned to effectively operate nearly any kind of business. However, there are also businesses where experience is enough to operate effectively without needing any formal education (lawn care, house cleaning just to name a couple). Also, there are certifications for training in nearly, if not all, care industries.
Does this business require a storefront? Retail establishments will undoubtedly need a storefront. Bear in mind, retail business will have a much larger initial investment than a service based operation. That initial investment is inventory. Some service businesses may not need a storefront to operate, as much of the service performed could very well be on-site. If a storefront is necessary, be sure to consider delivery or on-site service if it is feasible for your operation.
How much will it cost? This number will vary wildly based on the type and size of business you are planning. For smaller businesses, this number could be as low as $200 for a license and/or permit, or as high as a million dollars or more. Obviously, inventory is very expensive, and so are specialized tools for performing extremely precise work. Calculate the expected opening and operating expenses. Determine what size storefront is needed (if applicable), and research local commercial realty properties, locations, and prices. It is absolutely cheaper to rent in the short-term, although the thought of owning property that is paid off is very tempting. Prices on most things will vary based on your location. Employees are another cost, if your business warrants employees. When employees come into the equation as opposed to sole proprietors or partnerships, one must add extra insurance for the business (unemployment insurance comes to mind). Check with your selected insurance company for which types of additional coverage are required, and if offering health insurance can be done reasonably. Those employees will also need to have taxes paid on their wages – part from the employee’s paycheck and part from the company. Another potential cost is repayment of loans, if you don’t already have the capital needed to open your business. Basic operating expenses are not to be forgotten, as heating/cooling, Internet connectivity, and utilities will be regular expenditures for any storefront. On-site service operations cost very little when compared to a physical storefront.
How can an individual pay for this? If you do not have the funds available, which is very common, applying for loans is a way to attain funding. Be sure to have a business plan with projected expenses and revenues. There are other ways to gain funds for a business. Look into grants. While they are not very common, they are a potential source for assistance nonetheless. If many people believe in your dream, one could possibly acquire donations from those individuals.
What about accounting? Bookkeeping is a necessity – research which accounting/bookkeeping software would work best for the type of business you are planning. Point-of-sale (POS) systems are needed for “ringing up” and selling inventory or goods to the customer. POS systems keep track of sales, sales taxes, employee labor dollars spent, and many other items. If you are apt at creating spreadsheets, you may be able to keep track of your own inventory depending on your particular business model.
I hope this brief listing of questions and potential answers has been of assistance to aspiring entrepreneurs. Although there are countless successful entrepreneurs who have little or no formal education in business, it is never a bad idea to research courses regarding administration and management. Be sure to take a look at the Small Business Administration’s website at http://www.SBA.gov for more helpful information.
The author, Johnathan Baker, is an educated entrepreneur, with over ten years of experience in small business administration and management. Opening any type of business is no simple task, as many things must be considered. With experience opening, operating, and managing small businesses, the author aims to help aspiring entrepreneurs in realizing their dreams. While the questions are not all inclusive, they are, at the very least, a good bit of information to consider throughout the beginning processes of opening a small business. Take the information provided and begin or continue working on your business plan on the road to entrepreneurship.
Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.
The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.
There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:
1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.
It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.
2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.
3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.
There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.
4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.
5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.
6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.
These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!